Catálogo
Subscripción
ISBN: 9781292056838
*Precio sin IVA: 28,88 €
*Precio con IVA: 34,94 €
Dimensiones:
Páginas: 0
www.mymktlab.com



Pearson MyLab Marketing válido para ​Consumer Behavior, Global Edition, 11e


By Solomon, Michael R.

Descripción: Join over 11 million students benefiting from Pearson MyLabs. MyLab Marketing, an online homework and tutorial system designed to test and build your understanding.



Contenido:
Section 1
Foundations of Consumer Behavior 3
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior 4
Chapter 2 Decision Making and Consumer Behavior 36
Chapter 3 Cultural Influences on Consumer Decision Making 78
Chapter 4 Consumer and Social Well-Being 130
Section 2
Internal Influences on Consumer Behavior 171
Chapter 5 Perception 172
Chapter 6 Learning and Memory 206
Chapter 7 The Self 248
Chapter 8 Attitudes and Persuasion 300
Section 3
External Influences on Consumer Behavior 349
Chapter 9 Group and Situational Effects on Consumer Behavior 350
Chapter 10 Consumer Identity I: Sex Roles and Subcultures 404
Chapter 11 Consumer Identity II: Social Class and Lifestyles 454
Chapter 12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion 500




También te puede interesar